How to Get Your Content to Break Through the Noise
Shared with permission. Originally posted on Inc. Written by By AJ Agrawal
These days, digital media is all the buzz. Social media platforms like Facebook, Twitter, and Instagram have become primary sources of fuel for companies looking to ramp up their marketing and advertising, organizations trying to expand their reach, non-profits working to raise awareness and grow their audience, and individuals aiming to build their personal brand. Digital media has provided a versatile and effective way to reach users, followers, and connect with an audience which we were previously unable to connect with. It has facilitated a stream of content and communication through which relationships are strengthened, values are realized, and product and consumer are brought together. The digital world of social media has made it easier to say what you want to say, and say it to whom you want to hear say it to who you want to hear it.
With all this new buzz comes a few inherent issues. Noise, or distractions, can be seen as side effects from the increasing amount of content being pushed every minute. What is meant to suffice as a platform for communication is now convoluted with so many messages firing in every direction; it is sometimes hard for the message sender to reach his desired target. While the question of “how do I spread my content?” has been answered by social media, the solution of this question gives rise to a new one: “how do I get my message heard amongst the thousands of other messages on social media?” If this problem can be solved, it will be a huge help to companies, organizations, and individuals trying to grow their name and brand. One company in particular is working on solving this exact problem.
Babbly, a new company with over 400 users and 7,000 shares, believes that quality content deserves sharing. The motto of their platform, “give a share, get a share,” gets to the root of the problem and helps people get their messages out there. The platform, which launched last Monday, is already making waves in the industry.
Babbly enables its users to share content with its community, who then share it across all forms of social media. Each user has the ability to set the number of shares they want their URL to receives. Then, the user’s destiny is in their own hands. The more URLs they share, the more that their URL gets shared. You give and you get.
In addition to Babbly, here are three other ways you can use digital media to stand out from the crowd.
1. Make your content as beautiful as possible
The more attractive your article is at first glance, the more likely that people will be to read it. This is one of the most important things to get your content viewed amongst the millions of posts every day. In fact, the majority of the content disappears in the noise. To make yours stand out, make sure that the image (the first impression) draws attention.
2. Promote, promote, promote
Outreach can be just as important as content. Make sure to spend considerable effort not only optimizing your content, but also maximizing the press and audiences that your content has access to.
3. Make a killer title
Titles, like images, are what cause first impressions. Make the title as catchy and compelling as you can–it will help draw users to your page. Make it emotional, and try to elicit feelings from the viewer.
Ultimately, by focusing on content and exposure, you will be able to increase the attention that your post receives.