Have you ever wanted to be a columnist? Contributing to a business publication offers significant benefits. Entrepreneurs who share unique advice can build instant credibility, expand their audience, drive new business, land speaking gigs, and bring an entirely new network of people into their lives. Sharing expert knowledge also shows readers you know your industry well.

If I were teaching that same class today, here’s a high-level idea of what I would teach my writing students.

Define your unique voice

Everyone has something to teach others. As an entrepreneur, you’ve had many experiences. You’ve learned things that other founders haven’t yet discovered, and you can help current business owners with your distinctive advice. To begin, start making a list of lessons you’ve learned along your business journey so you can easily define the topics where you can stand out as an expert. Hone down the list to solid ideas that you think people would be interested in—and keep them on-hand for future articles.

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